On-page SEO is crucial for any website looking to improve its online visibility and drive more traffic. By optimizing individual web pages, you can increase your chances of ranking higher in search engines and attracting more qualified leads. On-page SEO involves optimizing various elements such as title tags, meta descriptions, header tags, and content to improve search engine rankings.

To check your site’s loading speed, head over to PageSpeed Insights. A crawl error means that Google and its search engine bots are having trouble viewing a page on your site. Instead, we created a guide that covered everything about that topic. We could have published a generic piece of content like “25 Tips for Video SEO” and covered every tip already on the SERP.

Just like with title tags, they are not one of the most significant on page ranking factors by themselves. However, a good meta description will help convince users to click on your page in the results (aka improve CTR). On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more.

Check the keyword rankings of top-ranking pages

We can turn your existing SEO Anomaly content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text. You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article. According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor. You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof.

Google Business Profile (previously Google My Business)

A good strategy is to optimize your content for the featured snippet search feature. It ensures you provide direct answers to questions, which is what AI search engines want to provide. Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility.

If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page.

Meta descriptions act as short page descriptions in SERPs, and optimizing them properly with relevant information can improve the likelihood of users clicking through to the website. Effective on-page SEO not only improves visibility in search results but also enhances user experience by ensuring that visitors can easily find the information they need. On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a great way to increase your website’s visibility and drive more traffic.

• If your target keyword is missing from any of these areas, you’ll be prompted to add it.
• These results attract more clicks and can improve your click-through rates in SERPs.
• Ensure that all images and multimedia assets on your site are optimized for quick loading times.
• Jetoctopus does a lot of on-page SEO, but what does it do best?

Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content. So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions. It will show you whether your target keywords appear in important areas.